C-REAL “STILL” DROPPING HITS: EMCEO TALKS ABOUT NEW ALBUM, INTERNATIONAL PRODUCER AND LOVE MISUNDERSTOOD

Ghana’s ace rapper, label owner, controversial social commentator, entrepreneur and creative wordplay talent; C-Real hits the airwaves and eardrums again this Friday 12th of February, 2016 with a love-themed piece he calls “Still”.

still

This time, he features a budding artiste called Sedem, intentionally or mildly hinting an intent to bring “freshness” into the Ghanaian and African music industry. Over the years, C-Real’s artistry has grown from young lyrics connector, then battle and TV showmaker, to controversial industry activist, even till the moment he told us to “Shine” and after, we’ve noticed he’s never lost his essence of being a conscious poet with a message.

“The song is about love and the reality that comes with it. Society seems to be fixated on the pleasantries and pleasures of love not realizing that there’s more to loving someone than being happy with them. As far as this year, I’m currently working on my second album, with an international producer. Well-Acclaimed producer. No toys…lol. Features as well, we are holding nothing back. We are doing best to secure mind blowing talent to make the album not one just for popularity sake, but one that is artistic enough to be timeless.”

There are the green rich content making rappers on these Ghana sound streets and there is the thick grey undergrowth spoiling it for everyone else. A particular group of listeners and event goers are catching up with the real. Others will grow to understand that the few storytellers who are consistent with their passion are the ones who will endure.

Starting from humble roots, hip-hop has grown from the creative outlet of underrepresented black teenagers [..] in the late 1970s to a highly successful commercialized business that in 2000 grossed over $1.8 billion in sales in the United States. (Kun, 581). Africa has as well had its roots, looking at Gyedu Blay Ambolley’s simigwa-do music and African Bambaataa‘s rhythms.

No wonder the art has matured into a global creative and economic force with its influence unfolding on the entire planet. Whether the culture is representative of the voice of the black community or the streets, we as consumers and enthusiasts are left to guard the substance of hip-hop music and not allow for dilution of the message.

 

The radio and TV plays a lot of the Ghanaian music but as to whether they are all out with support for young talents like C-Real, is something we’re curious about. The best tool to share content is now social media. As such, musicians go on online campaigns to get people ready for their music. MUSIGA; the Musicians Union of Ghana, even though they receive millions of cedis from the government is doing little to push or give grants to hip hop artists or poets, how much more seminars and residencies. There are only a few Accra social spaces which are friendly to hip hop including Champs and The Republic.

Because we know the Real Team simply offers the best, we can’t wait to listen to C-Real “still.”

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Author: Kwame 'Write' Aidoo

Kwame Aidoo, also known as Write is a fond reader, writer and lover of music and the arts, with a degree in Biochemistry from Kwame Nkrumah University of Science & Tech., Kumasi and a certificate in Cultural Organizations in Transition from University of Lüneburg. He founded the creative activism movement: Inkfluent which curates Slam Ghana, The Write Experience, Vocal Portraits poetry albums, Slam Lab and the biggest literary festival in Ghana; Nkabom Literary Festival. Aside Ghana, where he is based, he has shown work in Brazil, Togo, Austria, France, Benin, Germany and Burkina Faso and most recently Norway with Aurora Ekvatorialis; a light sculpture and texts collaboration with Norwegian artist Toril Johannessen, exhibiting at the National Museum of Art, Architecture and Design, Oslo, 16.9.2016 – 15.1.2017.

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